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VAST (Video Ad Serving Template) is a specification defined and released by the Interactive Advertising Bureau (IAB) that sets a standard for communication requirements between ad servers and video players in order to present video ads.
VAST (Video Ad Serving Template) is a specification defined and released by the Interactive Advertising Bureau (IAB) that sets a standard for communication requirements between ad servers and video players in order to present video ads.
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It is a data structure declared using XML.
VAST has 8 versions: 1.0 (deprecated), 1.1 (deprecated),[1] 2.0, 2.0.1(The schema version as the official VAST 2.0 schema)[2], 3.0[3], 4.0[4], 4.1 and 4.2.
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Request[edit]
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In order to play a video ad in a video player, the video player sends a request to a VAST ad server.
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It is a simple HTTP based URL that typically appears as follows:http://www.example.com/?LR_PUBLISHER_ID=1331&LR_CAMPAIGN_ID=229&LR_SCHEMA=vast2-vpaid
Response[edit]
The ad server responds with a VAST data structure that declares these parameters:
- The ad media that should be played
- How the ad media should be played
- What should be tracked as the media is played
![Video Video](https://i.ytimg.com/vi/8y9CC_lA4n0/maxresdefault.jpg)
For example, the above request returns the following response (trimmed):
References[edit]
- ^Grenager, Teg (2012-07-19). 'Video Ad Serving Template (VAST) Version 3.0'(PDF). Interactive Advertising Bureau: 8. Retrieved 2015-05-14.
- ^'Digital Video Ad Serving Template (VAST) 2.0'. IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2017-06-01.
- ^https://www.iab.com/guidelines/digital-video-ad-serving-template-vast-3-0/
- ^https://www.iab.com/guidelines/digital-video-ad-serving-template-vast-4-0/
See also[edit]
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Video_Ad_Serving_Template&oldid=951042856'
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